Marketins Information System

From Danaiel's  article, information system take place in every organization. As it is took place in marketing role.It is a useful system that applied in the back (ERP system) and front office (CRM system). There are numerous of features in marketing which need a supports from IS in different organization such as E-Commerce application, OLAP applied to sales data, CRM application, etc.. which allow organizations to develop their organization in both theirs communication among staff and the process of operation also their sales figure and customer services.  It is making a change to marketing practice as the trend that makes a utility of customer database by a relationship making theory and also the network that could keep an organization closer to each other in order to perform a task and communication which could help an organization run themselves virtually.